Business

I feel like I’m on a lifelong, almost mythical quest for the perfect foundation. You know the one. It has to be dewy but not greasy, offer coverage but look […]

Let’s talk about movie music for a moment. Some soundtracks are just background noise, but others? Others become the score to our own lives. They’re woven into our childhoods, our […]

Let’s be brutally honest. The world of beauty is overwhelming. Walking down an aisle feels like being bombarded by a million promises in shiny packages. The endless search for the […]

Have you ever been stopped in your tracks by a sentence? Just a simple string of words that somehow manages to capture a huge, complicated feeling perfectly. It’s a wild […]

Let’s be real. My bathroom cabinet used to be a graveyard of half-used, full-priced products that promised the world and delivered… well, not much. I remember the frustration so vividly. […]

I remember a particularly brutal Tuesday. Everything that could go wrong, did. My brain felt like a browser with a hundred tabs open, all of them playing circus music. On […]

We’ve all been there. A digital basket brimming with must-have serums, that perfect shade of lipstick, and maybe a candle you absolutely do not need but desperately want. You proceed […]

Let’s be real for a moment. You’ve just spent an hour curating the perfect digital shopping basket. It’s a masterpiece of palettes, serums, and that lipstick you absolutely do not […]

Let’s be honest for a moment. There’s a certain kind of soul-crushing fatigue that comes from standing under the fluorescent glare of a giant, impersonal beauty chain store. The endless […]

Let’s be honest for a second. We’ve all been there. Standing under the terrible fluorescent lighting of a random makeup aisle, trying to swatch a foundation that looks completely different […]