The Abnormal Beauty Company Brand Guide: Decoding DECIEM
Let’s be honest. The first time you heard the name, you probably tilted your head. “The Abnormal Beauty Company.” It sounds less like a skincare giant and more like a […]
Let’s be honest. The first time you heard the name, you probably tilted your head. “The Abnormal Beauty Company.” It sounds less like a skincare giant and more like a […]
My journey into the world of professional beauty supplies wasn’t some glamorous, movie-montage moment. Honestly, it was just plain confusing. I vividly remember wandering the high street, feeling totally overwhelmed […]
I remember my first time walking into one. The sheer wall of hair colour boxes was a rainbow of possibilities and, frankly, a little bit terrifying. The air hummed with […]
I remember it vividly. That one time I decided to go platinum blonde at home with a box dye that promised the world and delivered well, a patchy, canary-yellow mess. […]
Let’s be brutally honest. My first “salon” was a corner of my spare bedroom, and my “organization system” was a collection of mismatched plastic bins. It was chaos. Lotions tipped […]
Stepping into the world of beauty treatments can feel like navigating a massive, glittering maze. One moment you’re thinking about a simple trim, the next you’re bombarded with terms like […]
Words have a funny way of sticking with you. I remember my grandmother had this tiny, faded postcard tucked into the corner of her mirror. It wasn’t anything fancy, just […]
Let’s be honest, the hunt for a new beauty salon can be a special kind of nightmare. You move to a new area, or your trusted stylist tragically relocates, and […]
Let’s be honest, the world of makeup can be utterly exhausting. I remember staring at my vanity, cluttered with dozens of products, feeling completely overwhelmed. Twenty-step routines, complicated contouring, baking… […]
Let me tell you a story. A few years back, I walked into a salon with a picture of a chic, layered bob and walked out looking like I’d had […]