Business

There’s a unique kind of thrill that comes with a new beauty set, isn’t there? It’s not just the products inside; it’s the promise of a new look, a moment […]

Let’s be honest. The search for the perfect aesthetic treatment can feel like navigating a maze in the dark. I remember my first time, scrolling endlessly, feeling completely overwhelmed by […]

Let’s be real, gift-giving can be a nightmare. You want something thoughtful, something they’ll use, without breaking the bank. I was in this spiral last month before rediscovering e.l.f. beauty […]

Let’s be honest. For years, my ‘beauty bag’ was a sad, slightly sticky Ziploc bag shoved into the bottom of my handbag. Classy, I know. Every single morning was a […]

Let’s have an honest chat about eyebrows. For years, I was in a toxic relationship with my tweezers. I subjected my brows to the horrors of the nineties, plucking them […]

There are some songs that just stop you in your tracks. For me, that was this anthem. The first time I heard it, I wasn’t just moved; I was compelled […]

Let’s be honest for a second. The beauty world is absolutely saturated with products, launches, and limited-edition drops that scream “buy me now or regret it forever.” It’s exhausting. Yet, […]

Walking into a department store’s beauty hall can feel like stepping into an arena. Bright lights, competing fragrances, and a thousand brands all screaming for your attention. It’s overwhelming. I […]

Let’s be honest. We’ve all been burned by lip gloss before. I’m talking about that sticky, gloopy, hair-attracting mess that was popular in the early 2000s. A light breeze? Suddenly […]

Let’s be honest for a second. When a client walks into your salon, what’s the very first thing they truly interact with? It isn’t the mirror, the lighting, or even […]