Business

Let’s have a frank conversation about online shopping. My digital basket often looks like a beauty apocalypse is coming and I’m the only one preparing. I see a new shimmering […]

I must have worn out our family’s VHS copy. You know the one—the big, clunky white plastic clamshell case. The tape inside held pure magic, a story that felt both […]

So, you think you want a career as a beauty editor? It’s a dream job for many. Visions of front-row seats at fashion week, endless boxes of free lipstick, and […]

I remember the first time I stumbled into the world of K-beauty. It felt like a secret club. The packaging was adorable, the textures were unlike anything I’d ever felt, […]

Let’s be honest. Gift shopping can be a total nightmare. I remember frantically searching for a birthday present for my sister last month, scrolling endlessly, feeling completely uninspired. Everything felt […]

Let’s be honest, navigating the world of beauty can feel like a full-time job. One minute a new “miracle” cream is all over your social media feed, the next it’s […]

The search begins again. It’s a familiar feeling, a nagging thought that bubbles up every few months when you hear a particular turn of phrase in a song on the […]

Let’s be honest. My first dive into the world of K-Beauty was a complete and utter mess. I bought seven different products with names I couldn’t pronounce, slapped them on […]

Let’s be brutally honest. The world of skincare can feel like a chaotic, screaming vortex of information. One minute you’re told to slather your face in snail mucin, the next […]

I remember the first time I stumbled into a real, honest-to-goodness local beauty shop. It was nothing like the sprawling, sterile aisles of a chain store. It was small, a […]